Sunday, October 13, 2013

Beware of survey results - lessons from Jimmy Kimmel

Jimmy Kimmel is not only entertaining, but provides a useful lesson in putting too much faith into surveys. Economists know when consumers can respond falsely to surveys without being punished monetarily, they often will.  Jimmy Kimmel provides great examples of that:

This clip from Jimmy Kimmel has him asking concert goers their opinions of bands that don't exist.

This one makes some pretty outragous claims to Justin Bieber fans.

Here's a more recent clip at a concert festival.

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