Sunday, February 21, 2016

My thoughts on the musical Hamilton

Recently, I had the privilege of seeing Hamilton.  For those not in-the-know, this is THE ticket to get on Broadway right now.  If you try to find tickets, you can no longer find them for less than $300/ticket.  (We got them when the show was still in previews in August for a cheap price, thankfully.)  Some thoughts:


1. After seeing it - I completely agree with NY Times critic Ben Brandtly, who says "Yes, it really is that good".  I can't recommend this show highly enough.  

2. It has many songs that give great illustrations of economic concepts, including Satisfied, The Room Where it Happens, Cabinet Battle #1, and more.  I currently have one song up on BroadwayEconomics.com, My Shot


3. The business of how this show operates fascinates me.  They have increased the ticket prices recently, so there are a few rows for about $100, but most tickets are $180.  But they hold back some tickets that they call premium tickets which cost several hundred dollars a ticket.

All this said, one could still argue their tickets are dramatically under-priced.  Why?  They sell for much more on the secondary market.

Here the show has a tough decision.  The producers want to make money, but they'd also like the opportunity for some people without high incomes to get to see the show.  But if they don't price the tickets high enough, ticket resalers simply buy all the tickets immediately, then mark up the price on the secondary market  


4. The musical used to have an in-person lottery, which they called Ham4Ham, where people could put their name in as an attempt to win a $10 front-row seat.  The lottery was a major PR coup for the show, as often 1,000 people would line up in front of the building each day to try to win a ticket - creating major buzz for the show.  But the lottery was so successful that it presented problems for those who actually wanted to drive on the street (or walk past the theatre) so the show went to an online lottery.  This will lower the odds of winning, as the decreased cost of submitting an entry means more entries will be submitted daily.

5. I agree with those who say Hamilton should not be removed from the $10 bill, including what you can read here and here.

6. On the trip, we also saw "The Curious Incident of the Dog in the Nighttime".  That was also fantastic - one of the best plays I have ever seen.


Here's a clip of the show performing their opening number at the Grammy Awards




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