Abstract
Background: E-cigarettes are the latest in a line of potentially reduced exposure products that have garnered interest among smokers.
Methods: In this paper, we use experimental auctions to estimate smokers’ demand for e-cigarettes and to assess the impact of advertisements on willingness-to-pay. These are actual auctions, with winners and losers, which means hypothetical biases often seen in surveys are minimized.
Implications: Given these reduced harm products are appealing, if smokers are able to switch completely to e-cigarettes, there is a good chance for accrual of significant harm reduction.
No comments:
Post a Comment